Service / Paid Media

Paid media should find good customers, not just cheap clicks.

Cargo works across paid search and paid social, with measurement tied as closely as possible to the enquiries, customers and value that actually matter.

Talk to Cargo

What this is for

Use paid channels to reach the customers the business wants.

Paid media is only useful when its role is clear, its message fits the audience and the signals reflect the outcomes that matter. Cargo can review, plan or manage focused search and social work.

What Cargo actually does

Look at the whole question, then do the useful work.

Set the commercial role for each channel
Review or manage search and social campaigns
Improve audience, query, creative and landing-page choices
Test with a clear question and useful comparison
Connect conversion signals to lead quality and customer value

What Cargo needs access to

Good work needs the right evidence.

Access to ad platforms, analytics, creative assets and downstream lead or customer outcomes where available.

What you get back

Campaign work with a reason behind it.

Clear channel and campaign priorities
A useful testing plan
Better aligned creative, landing journeys and signals
Reporting tied to business outcomes where possible

When this is not the answer

Paid media cannot fix every growth problem.

If the offer is unclear, the website loses interested visitors or the business cannot follow up, more media may amplify the wrong part of the journey.

Explore the service

Choose the part that fits.

Paid Search
Cargo works across search demand, account structure, bidding, conversion signals and customer value so campaigns have a clearer job to do.
Paid Social
Cargo connects audience choices, creative testing and the landing journey to the signal used to judge commercial performance.

Relevant work / Configur

Paid media gets better when lead quality is part of the signal.

Configur is a real example of lead-value analysis and feedback into ad platforms. The work improved the signal available to bidding, without claiming a revenue uplift.

Read the work

Start a conversation

Tell us what is happening.

A short description of the business and the problem is enough. We will tell you whether Cargo is the right place to start.