Paid Media / Paid Search
Google Ads should learn from the customers you actually want.
Cargo works across search demand, account structure, bidding, conversion signals and customer value so campaigns have a clearer job to do.
Talk to CargoWhat this is for
Turn search intent into valuable enquiries and sales.
Paid search puts the business in front of people actively looking. The work is to understand intent, decide where to compete and tell bidding systems which outcomes matter.
What Cargo actually does
Look at the whole question, then do the useful work.
- Review search demand, queries and intent
- Shape campaign structure and bidding
- Use Performance Max where it fits the evidence and goals
- Improve conversion signals with lead or customer value
- Connect landing pages and incrementality checks where possible
What Cargo needs access to
Good work needs the right evidence.
Access to Google Ads, analytics and downstream conversion data where available.
What you get back
A search account with a clear commercial role.
- Priorities for queries, campaigns and budgets
- Better conversion signals where data allows
- A test plan and practical reporting
When this is not the answer
Search volume alone is not proof of opportunity.
If there is little relevant demand, the offer is not competitive or later lead outcomes cannot be observed, Cargo will make that constraint clear before recommending spend.
Relevant work / Configur
Feed better lead value back to bidding.
Configur's custom values reflected historical lead quality and were sent back to the ad platform, giving campaigns a signal beyond raw form volume.
Read the workStart a conversation
Tell us what is happening.
A short description of the business and the problem is enough. We will tell you whether Cargo is the right place to start.
Talk to Cargo