Solution / Generate More Leads & Sales
More leads only matter if they turn into good customers.
Cargo looks at where demand comes from, which channels are pulling their weight, the quality of the enquiries or sales they generate and what happens after the click.
Talk to CargoThis may be the problem if
Volume is not the same as valuable demand.
- Marketing activity is increasing, but good enquiries are not.
- You cannot tell which channels bring customers who buy.
- More people reach the website than take a useful next step.
- The business spends on campaigns without knowing what happens after the click.
What Cargo looks at
Follow the evidence to the constraint.
- Demand and search behaviour
- Paid media and organic visibility
- Landing pages and offer clarity
- Lead quality and sales outcomes
- Measurement and the signal reaching ad platforms
What might change
Put effort behind demand that can become a good customer.
The right work depends on where the constraint sits. It may mean improving a channel, changing the landing journey, feeding better customer-quality signals into campaigns or getting clear on what demand is worth.
The output is a more useful acquisition decision and a way to judge whether the work is bringing in customers the business wants.
In the work / Configur
Teach campaigns which enquiries are worth more.
Historic lead analysis revealed which onboarding answers were linked to stronger opportunities. Cargo used that evidence to assign different conversion values and feed a more useful signal back to the ad platform.
Read the workStart a conversation
Tell us what is happening.
A short description of the business and the problem is enough. We will tell you whether Cargo is the right place to start.
Talk to Cargo