Service / Customer Research & Segmentation
Stop treating every customer like the same customer.
Cargo uses customer data and focused research to understand who buys, why they buy and which groups are worth acting on.
Talk to CargoWhat this is for
Turn customer information into a useful decision.
Customer research is valuable when it changes what a business does. Cargo combines data analysis with focused questions to make customer groups, needs and behaviours easier to act on.
What Cargo actually does
Look at the whole question, then do the useful work.
- Analyse customer, order and enquiry data
- Map products, categories and customer relationships
- Identify cohorts, repeat patterns and value
- Define useful segments or ideal customer profiles
- Use qualitative research to answer what the numbers cannot
What Cargo needs access to
Good work needs the right evidence.
Access to the customer and order data relevant to the question, plus existing research and customer-facing teams where appropriate.
What you get back
Customer understanding in a form the business can use.
- Clear customer groups and definitions
- Evidence about behaviours and product affinity
- Practical use cases for marketing or service
- Data gaps and next research questions
When this is not the answer
Segments are not useful just because they are neat.
If a segment cannot change a message, offer, journey or decision, it should not become a reporting label for its own sake.
Relevant work / Tor Sports
Find the buyers hidden in five years of orders.
Cargo mapped 527 product lines, analysed customer and order data, and identified actionable buyer groups and patterns for Tor's next CRM and launch decisions.
Read the workStart a conversation
Tell us what is happening.
A short description of the business and the problem is enough. We will tell you whether Cargo is the right place to start.
Talk to Cargo