Service / Audits

Before you spend more, get a straight view of what needs fixing.

Cargo audits the parts of marketing and the customer journey that matter to the problem, then gives you a prioritised view of what to change first.

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What this is for

Understand what is working, what is not and what to fix first.

A proper audit starts with the business question. Cargo reviews the evidence, account work and customer journey relevant to that question, then separates important issues from noise.

What Cargo actually does

Look at the whole question, then do the useful work.

Agree the commercial question and audit scope
Review the relevant channel, website, CRM, customer data and measurement
Check evidence against the goals and customer outcomes
Explain the implications in plain English
Prioritise what to change, what to leave and what to do next

What Cargo needs access to

Good work needs the right evidence.

Access to the relevant accounts, analytics, CRM or customer data and reporting is required. A proper audit cannot be done from the outside.

What you get back

A straight answer and a useful sequence.

Evidence-backed diagnosis
Prioritised actions and what not to do
Practical next steps, with a 90-day sequence where useful

When this is not the answer

An audit is not a surface-level scorecard.

If the business has already identified a specific task and only needs delivery, a focused project may be more useful than a broad audit.

Explore the service

Choose the part that fits.

Marketing Audit
Cargo reviews the channels, website, CRM, customer data and measurement relevant to your growth problem, then gives you a practical order of work.
Agency Audit
The spend, the reporting, the work and the results. You will get a straight answer on what is working, what needs changing and whether you are paying for the right thing.

Relevant work / Configur

Better signals start with a proper look at the evidence.

Configur's historical lead analysis showed how an audit can connect performance reporting to the quality of the opportunities behind it.

Read the work

Start a conversation

Tell us what is happening.

A short description of the business and the problem is enough. We will tell you whether Cargo is the right place to start.