Audits / Marketing Audit
A proper look at what is working, what is not and what to fix first.
Cargo reviews the channels, website, CRM, customer data and measurement relevant to your growth problem, then gives you a practical order of work.
Talk to CargoWhat this is for
Get a joined-up view of the work affecting growth.
A marketing audit looks at the relevant parts of the customer journey and marketing system together. It is scoped to the question, not stretched into a checklist of every discipline.
What Cargo actually does
Look at the whole question, then do the useful work.
- Review paid media and channel activity
- Assess website and landing pages
- Check CRM, customer data and follow-up
- Review tracking, reporting and commercial signals
- Consider search demand, competitors and offer clarity where relevant
What Cargo needs access to
Good work needs the right evidence.
Access to the accounts, analytics, CRM, customer data and reporting relevant to the question is required.
What you get back
A decision-ready diagnosis.
- Diagnosis with supporting evidence
- Prioritised actions
- What not to do
- Practical next sequence, including 90 days where useful
When this is not the answer
Not an outside-in opinion dressed as a full audit.
Without the access relevant to the question, Cargo will agree a narrower scope or explain what cannot be concluded.
Relevant work / Configur
Use historical evidence to find a better signal.
The lead-quality work connected previous outcomes to the data campaigns could use. It shows why an audit should inspect the signal, not just the report.
Read the workStart a conversation
Tell us what is happening.
A short description of the business and the problem is enough. We will tell you whether Cargo is the right place to start.
Talk to Cargo