Solution / Understand Your Customers

You probably know more about your customers than your data is telling you.

Cargo turns customer, order and enquiry data into useful groups, behaviours and decisions instead of another spreadsheet.

Talk to Cargo

This may be the problem if

Customer data exists, but it does not change a decision.

Reports describe orders without showing who is behind them.
Products or customer records use inconsistent labels.
The business cannot identify repeat buyers or valuable groups.
Campaigns and follow-up treat different customers the same way.

What Cargo looks at

Follow the evidence to the constraint.

Customer, order and enquiry history
Products, categories and purchase patterns
Repeat purchase and customer value
Lead and customer quality
Useful qualitative questions and gaps in the data

What might change

Give the business customer groups it can act on.

A useful customer view connects consistent data to a decision: what to feature, who to contact, what to recommend or which customers to learn more about.

Cargo produces clear groups and observations that can guide marketing, product and retention work.

In the work / Tor Sports

Make product data useful to the people making growth decisions.

Cargo mapped 527 product lines and analysed five years of customer and order data, then identified useful customer groups and product relationships. The work created a usable basis for CRM and launch planning.

Read the work

Start a conversation

Tell us what is happening.

A short description of the business and the problem is enough. We will tell you whether Cargo is the right place to start.