cargo

The work

Look at the decisions.
Then the work behind them.

Two different businesses. Two different constraints. A closer look at the evidence, the choices and what was delivered.

Tor Sports / Customer understanding

527 product lines.
One clearer picture.

527 product lines. Five years of customer and order data. A structured basis for customer groups, CRM journeys and the next launch.

Analysis and plan complete. Journeys designed.Inside the Tor Sports work
Tor Sports / mapping logicReal work
Product descriptionClub shirt · 2026/27 · Away · Short sleeve · L
527 product lines mapped

Different product descriptions make comparison harder.

Reconstructed, redacted example. Analysis and plan complete; journeys designed.

Configur / Lead quality

Every lead counted.
Not every lead
was equal.

Historic outcomes became a more useful signal for advertising. The work connected lead quality, onboarding answers and conversion values.

Feedback system implemented.Inside the Configur work
Configur / implemented logicReal work
What you knowA form was submitted.

A form submission says someone enquired. It does not tell you what happened next.

Explanatory diagram. No performance uplift is implied.

Your next move

You don’t need a perfect brief.
Just a real question.

Tell us what is happening in the business. We’ll read it, reply by email and explain whether Cargo is the right place to start.

Talk to Cargo