A clear place to begin
A proper look at the accounts, the work and the customer journey. Then a clear order of what to change, what to leave alone and what to do next.
What comes under the lens
The whole marketing picture
A joined-up review of the channels, website, customer data, CRM and measurement relevant to your question.
Discuss a marketing auditWhat comes under the lens
An independent view
A fair, independent view of goals, spend, execution, reporting, fees and scope. The aim is clarity about the relationship and the work.
Discuss an agency auditFull marketing audits
Scope agreed before work starts. Access to the relevant accounts and data is required.
Talk about an auditAn evidence-backed diagnosis
A practical order of actions
What not to do
A next sequence, including a 90-day view where useful
Evidence before opinion
A proper audit cannot be done from the outside. We agree what access is relevant to the question. If the evidence is incomplete, we explain what we can and cannot conclude.
If you already know the specific task, a focused project may be more useful. We will say so.
Other ways Cargo can helpYour next move
Tell us what is happening in the business. We’ll read it, reply by email and explain whether Cargo is the right place to start.
Talk to Cargo